Ellen J. Silverman
CEO & Founder
The shopping and retail gene was definitely in Ellen’s blood since her grandmother worked for Macys for 40 years and her aunt worked for Butterick Fashion Marketing Company, a manufacturer of Vogue designer patterns. Ellen has fond memories of her mother and aunt purchasing patterns and fabric at the Butterick sales and then venturing to the family’s Italian dressmaker, Miss Bottelli, who would craft the outfits on her Singer sewing machine in her Hell’s Kitchen studio.
Other impressionable childhood memories was the family’s interior decorator who worked for W & J Sloan, an upscale furniture store in midtown Manhattan. Ellen’s family never made a decorating decision without consulting this design expert. The furniture that was purchased in this era has been restored and are fixtures in Ellen’s current home.
With this upbringing it is no wonder that Ellen loves to shop and explore all kinds of stores in New York City as well as abroad. As Ellen explains, “I see beauty in color, prints and style from local flea markets to the haute couture on display at Bergdorf’s to the outdoor clothing racks in Harlem where I currently reside.”